Red Bull Racing “Race-Day Ready”

For year three of the Red Bull Racing + Walmart partnership, we developed and produced a parallel storyline that brings both the team and the consumer into race-day mode. The spot highlights peak performance on both sides—capturing the Red Bull Racing team preparing for a Grand Prix while fans gear up at Walmart to host a race-day viewing party. Together, the narrative connects elite on-track execution with everyday race-day rituals, showing how both the team and its fans get Race-Day Ready.

• Services: Pre-Production + Production + Post-Production
• Producer: Ryan Cooley
• Creative Direction: Luis Rodriguez
• DP/Director: Ryan Young + The Medium
• Post: Andy Taylor