Red Bull Cooper Webb Special Edition

Red Bull ignited their motorsports audience with the launch of a limited-edition Motocross can designed to drive relevance and fan engagement. Featuring elite motocross athlete Cooper Webb, the can unlocked a high-impact consumer activation—giving fans the chance to win exclusive motocross merchandise and a bucket-list ride day with Webb himself.

Distributed exclusively through Circle K, the Special Pack was built to drive in-store traffic and fuel energy-drink occasions nationwide. To amplify the launch, we produced two high-impact videos deployed across social, digital display, WebTV, and Circle K in-store media—bringing the activation to life wherever fans were watching.

• Services: Concept, Art Direction, Production, Editing & VFX
• Producer: Ryan Cooley
• Creative Direction: Luis Rodriguez
• DP: Brendan Lutes
• Post-Production/VFX: Kelly Bolton (Dumont Creative)