As Formula 1 continues to grow in relevance in the U.S., Red Bull Racing sought to expand its share of the American audience through owned platforms and strategic partnerships—including a global alliance with Walmart. By leveraging team partners, Red Bull Racing aimed to drive mass awareness and cultural relevance across both motorsports and retail audiences, inviting consumers deeper into the world of Red Bull.
Entering year one of a multi-year official partnership between Red Bull Racing and Walmart, we were tasked with producing content that highlighted the core point of synergy between the two brands: Speed. Centered on the performance-driven “Pitstop Pickup” spot, we delivered a suite of co-branded campaign assets designed to build awareness and relevance across F1/motorsports, Red Bull, and Walmart audiences.
