Honda – Pioneer “Grab The Crew”

Production | Motion + Stills

Filmed on location at a working dairy farm and across a variety of off-road trails, this production showcases the versatility of the Honda Pioneer Crew model in both work and recreation. “Grab The Crew” follows the vehicle as it moves seamlessly through a full day—handling demanding tasks on the farm before transitioning to off-road adventures. The dairy farm setting highlights the Pioneer Crew’s durability, utility, and reliability in real-world working conditions, while the off-road trails emphasize its capability, performance, and fun-focused design. Together, these environments reinforce the Pioneer Crew as a machine built to bring people together—whether getting the job done or heading out for the ride.

  • Services: Pre-Production + Production
  • Producer: Ryan Cooley
  • DP/Director: Brendan Lutes
  • Photographers: Garth Milan + Long Nguyen
  • Agency: Gravity Global
  • Post: Scott Hanson