Red Bull Dungey + Roczen Special Edition

To engage its core motocross/motorsports audience, Red Bull launched a limited-edition motocross can featuring legends Ryan Dungey and Ken Roczen. The campaign invited fans to take part in a high-energy activation by playing the popular game Mad Skills Motocross 2 for a chance to win exclusive motocross merchandise, as well as a once-in-a-lifetime ride day with either Dungey or Roczen.

To spark awareness and drive participation, The Medium produced a hero video deployed across social, digital display, and WebTV. A dedicated microsite served as the campaign hub, spotlighting the collectible can while guiding fans through gameplay, prizes, and entry details—bringing the entire experience together in one place.

• Services: Concept, Art Direction, Production, Editing & VFX
• Producer: Ryan Cooley
• Creative Direction: Luis Rodriguez
• Post-Production/VFX: Kelly Bolton (Dumont Creative)